Goldenrod Goods

Goldenrod Goods is my handmade wares business. I wanted to differentiate my personal brand of graphic design from the physical products I create. The goldenrod is the state flower of Nebraska, where I am based. My products are feminine, romantic, and retro, which the logo reflects. The logo features texture to evoke a handmade feel.

I chose Tuppence as the main font for my brand and paired it with Gill Sans. Much like Goldenrod Goods, Tuppence draws inspiration from vintage but adapts for a modern audience. Tuppence is graceful and warm. Gill Sans matches the x-height and width of Tuppence. Both fonts evoke warmth and enlightened playfulness. The typefaces feel handmade yet refined, all qualities I hope to emulate in my brand.