Leesa, owner of Peach House, needed a clear branding suite to apply to her website, packaging, and social media. Leesa often visits craft shows in the area, so recognition is important for customer retention. The final design Leesa and I decided on showcases a popular style of earrings she sells at the center. Her earrings are the center of her business, so they are the center of the logo. The woman featured in the logo rests her head atop her hands to communicate the brands dainty, feminine qualities. The typeface, Optima, is a humanistic sans serif to reflect the handmade qualities of the earrings. Overall, the new branding communicates a feminine daintiness for Peach House Jewelry Co.

Photos courtesy of Kamrin Baker Photography